Stronger with Qlik Sense

Industry:

Commerce de détail

Position:

Executive, Operations, Procurement, Marketing, Sales, Service & Support

Challenge:

Being able to visually view and track important KPIs such as conversions, order processing, stock and average order value in a simple way with the aim of creating an optimal customer journey and strengthening the competitive position.

Insight is crucial for e-commerce players

Dylan Wychgel, Business Intelligence Consultant at Victa: “In order to remain distinctive and to provide customers with optimal service, it is a prerequisite for e-commerce players to always have insight into the most up-to-date information. This requires helicopter views, dashboards where available information is presented on various devices, including information columns. These helicopter views must then be able to be analyzed down to the smallest detail in order to make decisions that help the business move forward. To achieve this, we often recommend Qlik® software. This allows organizations to quickly unlock data sources for visualizations, dashboards and apps that answer the most important business questions.”

Operating in an e-commerce niche

In the competitive e-commerce landscape, having insight makes a huge difference. Twan van Essen, e-commerce & franchise manager at Fitwinkel.nl: “At Fitwinkel we make a fit, vital and healthy lifestyle accessible to everyone. Our core business lies in the home sports market, which is becoming more competitive by the day and requires more than an extensive range. It also requires advice and offering an excellent customer experience, which we do at Fitwinkel.nl, for example, by combining online with physical stores. Still, optimizing the customer journey, especially as we grew from 75.000 orders in 2019 to 170.000 orders in 2020, became increasingly difficult. We came to the conclusion that we had to take new steps to be able to process and analyze larger amounts of data.”

The first step was to map out the wishes and requirements and to find a professional partner who would help the organization roll out the right BI solution. Twan van Essen: “We looked at a few possible tools ourselves, such as Tableau, Power BI and Qlik, and we started looking for a professional organization that could help us with this. We soon ended up at Victa, a well-known organization in our region and also the largest supplier of BI solutions in the Netherlands. We immediately clicked with this team and their offer was a good fit for our organization.”