How Steven Madden Stays Ahead of Retail with Better Data Literacy
Case study
Customer: Steve Madden Europe
Industry: Retail
Business Value Driver: Improve business processes, customer intelligence, discover new opportunities
Challenge: Data was stuck in an inflexible legacy system and various silos, reporting was manual, error-prone and time-consuming
Steve Madden
The history of the Steve Madden brand dates back to 1990, when the now famous entrepreneur Steve Madden founded a footwear company. Madden’s hugely successful chunky platform shoes were an industry breakthrough, and the brand quickly evolved into a true lifestyle company with distribution to department and specialty stores, mass merchandisers worldwide – as well as a strong e-commerce channel.
Real-time insight is essential to stay ahead of the competition
In today's competitive retail environment, real-time insight into sales, inventory and customer behavior is essential to stay ahead of the competition. That's why more and more retailers are turning to data analytics software like Qlik Cloud®. In this case study, we explore how Steve Madden Europe uses Qlik solutions to gain valuable insights from their data, make informed decisions and improve their bottom line.
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More agility and resilience
Download the full case (NL) and discover how Steve Madden Europe became more agile and resilient by implementing Qlik.
