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How Steven Madden stays ahead in retail thanks to better data literacy

Case study

Customer: Steve Madden Europe
Business Value Driver: Improving business processes, customer intelligence, discovering new opportunities
Data was stuck in an inflexible legacy system and various silos, reporting was manual, error-prone, and time-consuming

Steve Madden

The history of the Steve Madden brand dates back to 1990, when now-famous entrepreneur Steve Madden founded a shoe company. Madden's highly successful chunky platform shoes were a breakthrough in the industry, and the brand quickly evolved into a true lifestyle company with distribution to department and specialty shops, chain stores worldwide - in addition to a strong e-commerce channel.

Real-time insight is essential to stay ahead of the competition

In today's competitive retail environment, real-time insight into sales, stock and customer behaviour is essential to stay ahead of the competition. This is why more and more retailers are turning to data analytics software such as Qlik Cloud®. In this case study, we explore how Steve Madden Europe uses Qlik's solutions to gain valuable insights into their data, make informed decisions and improve the bottom line.

It is no secret that manual data analysis with spreadsheets is time-consuming and error-prone.
Ralph Donhuijsen
IT Manager & MT Member
Case study

Download the entire case

More agile and resilient

Download the full case (ENG) and find out how Steve Madden Europe became more agile and resilient with the implementation of Qlik.

Case Steve Madden

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